PRODUCT MANAGER | PRODUCT MARKETING & STRATEGY
Deliver impactful solutions to customers while supporting company growth strategies by effectively managing new product release processes between business and R&D groups.
Comprehensive background in international strategic product development and marketing, performing market analysis, planning, and execution of product development projects to bring new solutions to market based on customer need. Known as an exceptional communicator, influencer and problem solver with demonstrated success breaking down complexities into simple implemented solutions while working with product release issues. Flexible and focused manager, easily leading cross-functional teams on a global scale. Qualifications include; BS in Engineering, MBA in finance and marketing and currently pursuing PMP certification. Multi-lingual, comfortable working with diverse populations.
Product Marketing Analyst
Manage global marketing strategy for telecommunications information systems.
2015-2017- Michael DaSilva Consulting
Serve as a Project and Marketing Consultant for startups and R&D companies. Assist in developing and improving processes for companies with less business operating rhythms. Recognized for delivering better data for leaders to make better decisions along the product lifecycle. Clients include:
Data Center Management Startup & SRI International:
Built a new product launch process overlaying a marketing layer onto existing R&D process to build in business requirements: Process improvements resulted in weeding out products with lower profit potential or prioritizing products that would have higher margin and profit potential. Supported sales and met with customers and key opinion leaders to improve solutions in product launch and design.
- Guided design and launch of biometric access devices and biodosimeter market analysis. Biometric access solutions sold to Samsung Ventures.
- Created templates and guides for business plans, market research data, and go / no-go scenarios.
- Updated toll gates and deliverables list to include business case and marketing material preparation.
- Set timing for sales, service, and supply chain readiness for product launch.
Defined all activities for retirement, discontinuation, and disposal of products and parts for product end of life and the notification requirements to the customer base.
Trained and supported business teams on roles and responsibilities and all aspects of new process.
- Researched and analyzed market trends, including competitive analysis, market conditions, and pricing models for different technologies.
Real Estate Flipping Venture
Reduced time in identifying potential house flipping properties from 3-5 days to 4-5 hours by developing an automated process to identify potential house flipping profit of foreclosed homes taking into account:
- Asking price, costs for repair (with contingency and risk assessment), maximum bid price for desired profit.
- Deal margin calculations based on total costs and comparable sales in the area.
- Worked with application developer, creating Excel-based tool, quickly identifying properties before auction.
2008-2014 – GE Healthcare Lifesciences
Manufacturer of equipment, consumables, and services for the biopharmaceutical industry including biological research, clinical therapy, drug discovery, diagnostics, and bioprocessing.
Product Manager – Global Services
Managed global services product portfolio valued at $60M. Managed complete product lifecycle. Maintained pricing and developed sales and marketing collateral. Led strategic global projects for the $200M service business.
- Achieved incremental revenue increase of $9M by developing and launching new service agreement product portfolio.
- Led multiple new product introductions and defined go to market strategy ensuring overall service readiness (required inventory and deliverables) and satisfying the interests of approximately 300 stakeholders.
- Assisted in generating over $15M in additional annual sales by identifying opportunities, researching and testing marketed new products, resulting in new products and campaigns.
- Facilitated closing of numerous high-level deals by producing interactive sales tools with service agreement pricing and product strategy, yielding key customer benefits.
- Reduced IP leakage with a bottom line impact of $1M by leading intellectual property protection project interfacing between C suite, R&D, sales, field service, and corporate legal teams.
- Improved acquisition revenue by up to 8% CAGR by driving service business integration for 2 company acquisitions, including all post-merger integration activities for $70M of inorganic growth.
- Received numerous awards for contributions to business.
2007-2008 – GE Healthcare, Wave Products Group
Manufacturer of disposable bioreactor equipment and consumables for the biopharmaceutical drug production industry.
Designed and engineered highly marketable disposable biopharmaceutical cell bioreactors, based on customer input. Managed high visibility customer order production and delivery projects.
- Led production and delivery of largest single sale in company history ($2.4M). Managed customer relationship and met delivery deadline despite challenges posed by concurrent plant closure.
- Delivered 1st bioreactor to Switzerland, meeting all requirements for European safety standards. Worked with vendor, reducing CE certification time to 4 weeks and ensuring revenue recognition for Q4 2007.
2003-2007 – DesignPoint Solutions
Value Added Reseller of SolidWorks and CosmosWorks computer aided design and simulation software.
Supported sales activities and services for SolidWorks 3D modeling software. Excelled in breaking down complex concepts and tools into easily understood instruction. Delivered mechanical modeling services to corporate clients.
- Consulted customers on capabilities and use based on customer design needs and requirements. Designed and demonstrated model sets showing ”ease of use” of software to support sales activities.
- Delivered projects ranging from stapler redesigns to queue line railings for Walt Disney World.
- Designed instrumentation for use on the U.S. Navy-owned Deep Submergence Vehicle Alvin.
- Completed Certified SoldWorks Professional (CSWP) certification in April 2004
2001-2003 – AIL Research
Research and development firm concentrating on novel air conditioner design using solar and waste heat to provide cooling to buildings.
Research and design engineer supporting experts in novel air conditioning systems. Built, tested, troubleshot, and analyzed computer models and physical prototypes to test theory and functionality of designs.
- Created and analyzed mathematical system models with large data sets for system design. Research resulted in $200k phase two grant from the National Renewal Energy Lab (NREL) and the Department of Energy (DOE).
- Designed, built, and tested prototypes of this system. Set up all sensors and collected data to prove design.
- Received US Patent 6,848,265 for design related to air conditioner heat exchangers
1999-2001 – Tropaion
Consulting firm specializing in supporting telecommunication companies with staffing and project needs.
Tested data and telephony systems in support of Lucent’s product launches. Wrote operator manuals and presented progress reports during weekly development meetings.
- Performed system testing to Lucent Technologies for a line of data/telephony concentrators. Tested all functions of the device and provided reports of deficiencies and bugs, reporting back to development team.
- Developed user and service manuals for system “as built” to compare to system user requirements reporting out to program management.
Rutgers University – Rutgers Business School
2011 – MBA, Finance and Marketing
Rutgers University – College of Engineering
1999 – BS, Mechanical Engineering
Currently pursuing PMP® certification, Mercer County Community College